Skincare
Vernal & Co.
Quiet care, made visible.
Soft editorial · botanical green
Branding & Identity
The 48-Hour Identity Direction for New Shopify Brands
Logo direction, palette, typography, packaging, and social applications built as one usable system, with a first-concept target of about 48 hours after usable inputs.
Concept
Value stack
Here's Everything You Get
Identity direction board
One board locks the visual idea, audience, tone, references, and guardrails before individual assets split in different directions.
Logo or wordmark direction
A primary mark direction plus practical lockups for the placements in your brief, scoped without pretending to include a legal trademark search.
Color and typography rules
A named palette and type hierarchy with usage rules, so the next designer is not guessing which shade, weight, or pairing belongs.
Packaging and social applications
The system is applied to the buyer touchpoints in your scope, such as pouch, box, cup, profile, cover, or launch post.
Full raw file ownership after full payment
Every raw and exported file transfers to you once your project is paid for, so nothing stays locked to our account if you move on.
Revision pass until you approve
We revise within the agreed scope of your project until you sign off, so you are not stuck using the first concept you did not love.
Custom→
Priced to your scope after the survey. No public price list, no invented figures.
What you get
Every file, spelled out
- An identity direction board covering audience, tone, references, and visual guardrails.
- A scoped logo or wordmark direction with the lockups named in your brief.
- A color palette and typography hierarchy with practical usage rules.
- Packaging, social, or launch applications selected for the touchpoints you actually need.
- Full raw and exported file ownership once your project is paid for.
How it works
From link to finished file
- 01
Send the product and audience
Send your product, audience, existing references, and any visual direction you already trust.
- 02
Choose the required touchpoints
Choose what the system must cover now: mark, palette, type, packaging, social, or launch applications.
- 03
We build one direction
We build the identity direction and apply it across the selected touchpoints for your review.
- 04
Get your files
After full payment, approved paid source files, exports, palette, type rules, and application mockups land in your account.
First-concept target: about 48 hours after usable inputs. Larger multi-asset kits are confirmed after we see your brief.
Demo
See it in action
Identity directions
One product family, three visual systems
Coffee
Meridian Roasters
Single origin, clearly told.
Warm utility · roast copper
Consumer tech
Drift Audio
Small speaker. Full atmosphere.
Technical calm · signal blue
Concept
Concept
Concept
Generated identity application
Packaging that behaves like one system
One fictional coffee direction applied across pouch, cup, shipping box, and loyalty card. No client work or market-result claim.
- Concept
Coffee packaging identity application, fictional concept
Perfect for
Built for
- New Shopify and DTC brands that need a coherent identity before launching product, packaging, and social pages.
- Existing brands whose logo, color, type, and packaging no longer behave like one system.
- Teams that need a practical identity kit and source files without hiring an in-house brand designer.
FAQ